Plant Fitness, Midland, made national news when it defended the rights of a transgender woman who was a guest that came under attack for using the women’s locker room. The membership of the non-transgender woman who publicly protested, was revoked. Even when she filed a lawsuit against Planet Fitness, the company was resolute in its defense of its No Judgment Zone policy. In a public statement, Planet Fitness said all of its 1,000 locations will continue to adhere to the company’s fundamental belief that “members and guests may use all gym facilities based on their sincere self-reported gender identity.” At a time when the transgender community is under great duress, Planet Fitness’ stance is a positive message that taking a stand for social justice can also be a good business decision.
